Nokia is following a successful knowledge management system in innovation of R&D and the development of products. It helps the company to develop the understanding about market trends and customer requirements in the market. With the help of effective knowledge management system, Nokia is able to put this knowledge in to product development and innovation. According to Kidwell, Linde and Johnson (2000), knowledge management helps the company to deliver new mobile communication products within 25 days in the market to the customers.
Nokia collect the information and knowledge about products and market trends from different sources such as survey, sales of products, social networking sites etc. these are helpful for the company to gather information and knowledge about the customer demand and needs.
Embodied knowledge refers to the guidance by the knowledge that the people do not know about the products and services in the market. In this form, Nokia collect the information and knowledge about the product innovation from the users those already use the company products and services. This helps the company to create effective innovation in its R&D and also helpful to product development function (Busch 2008). In this form, users share its knowledge and information with each other that help the company to gather information from the existing users.
In the form of embodied knowledge, company collects the information about products from across a group of people or employees, teams and communities. For this, company distributes their new products among the employees to check product functions and gather information and knowledge about the product. After this company make some changes in to product according to the gather information through the employees of group of people (King 2009).
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